{"id":9,"date":"2023-10-09T14:29:49","date_gmt":"2023-10-09T18:29:49","guid":{"rendered":"https:\/\/reisfieldwrites.com\/?page_id=9"},"modified":"2026-10-01T10:59:18","modified_gmt":"2026-10-01T14:59:18","slug":"garbo-maple-syrup-artifical-intelligence-marketing","status":"publish","type":"page","link":"https:\/\/scottreisfield.com\/","title":{"rendered":"Home"},"content":{"rendered":"
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Reisfield Writes<\/h1>\n

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I have taken the skills I learned during my business career and turned them to writing. I am skilled at analysis and understanding brands and what makes them go. I spent years studying consumer motivations and behavior. My projects reflect how we fit into the modern moment.<\/p>\n

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Out Now<\/h1>\n

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An often riveting account of a Hollywood great that successfully reveals the real person behind the celebrity. \u2013 Kirkus Reviews<\/em><\/p>\n

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Just when you thought there was no room for another Garbo biography, her great-nephew comes along and blows the roof off of the joint. This is less a classic biography and more a book that shows us the world in which Garbo was living and working, and her considerable impact on it, especially her impact on women and their empowerment. There is a great deal of economic and industry-related information (and research) in this book, which I found fascinating and very educational. ... It is gratifying to learn (often incontrovertibly) that Garbo was even greater than we thought. A must-read for diehard Garbo fans. \u2013 <\/span>Brahms Four (Amazon US)<\/em><\/p>\n

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Bookshelves groan under the weight of books about Greta Garbo. She has been characterized as, variously, a loner, a sphinx, a depressive, a victim, a lesbian, and essentially unknowable. Those bookshelves can be considerably thinned out, as Scott Reisfield\u2019s biography of his great aunt, based as it is on impeccable research and her own letters, gives us Garbo as a recognizable human being - ambitious, dedicated, sure of her worth, a good friend devoted to her family and her privacy. <\/span>Bravo! \u2013 Scott Eyman, Author of \u201cJoan Crawford: A Woman\u2019s Face<\/em>.\u201d<\/span><\/p>\n

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There have been many books about Greta Garbo, but Scott Reisfield's \"Greta Garbo: The Modern Woman\" is one of the essential ones, and for several reasons. Reisfield places her in the context of her time and correctly assesses her cultural impact and influence. He makes a strong case for her as, not only a one-off original, but as a great artist whose operatic vision in combination with her naturalistic truthfulness pointed the way to a new kind of screen acting. And he knew her, a fact whose importance must be emphasized. There are things Reisfield knows about Garbo, just from having been in her presence, that we will never be able to know. But, fortunately, he tells us. \u00a0\u2013 Mick LaSalle, author of \"Complicated Women: Sex and Power in Pre-Code Hollywood.<\/em>\"<\/span><\/p>\n

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\"The cinema has given precisely one great artist to the world: Greta Garbo...unless you also count that damn mouse.\"<\/span><\/p>\n

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- Louis B. Mayer<\/span><\/span><\/p>\n

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Garbo was the most important woman of the first half of the twentieth century, and her impact remains important to this day. Greta Garbo should properly be remembered as a woman who broke down barriers and through her art helped to create the Modern Woman. What she achieved guided two generations of women. While some authors have written on her art and her impact, the focus has been more on her celebrity and her quest for privacy.<\/p>\n

\u00a0What the book is about:<\/p>\n

The Acting:<\/strong> Garbo transformed acting in Hollywood. Fellow actors were in awe of what she could do on the screen. The audience thought she communicated the character\u2019s thoughts to them. While the shift to more naturalistic acting was tentatively underway when Garbo arrived, she made naturalistic acting the new standard.<\/p>\n

Photography:<\/strong> From a pivotal session with Arnold Genthe in 1925 Garbo transformed portrait photography. She brought acting for the still camera into the portrait studio and added emotion.<\/p>\n

The Audience:<\/strong> Garbo appealed to female clerks, a new and valuable audience. They were also on the cutting edge of transforming society around the world. These independent women flocked to Garbo films, making her the most popular actor for a decade.<\/p>\n

How Loew\u2019s made money:<\/strong> These clerks, and other women, flocked to Loew\u2019s owned first-run theaters, which were located to serve the this very audience. Loew\u2019s made even more money from Garbo at its theaters than MGM (which it owned) did.<\/p>\n

How MGM prepared the market for Garbo to succeed:<\/strong> MGM brought Garbo over to be a star. They worked hard to make sure that her first film was successful, pairing it with strong vaudeville and music acts. The strategy worked beyond their wildest dreams.<\/p>\n

The real story of Garbo\u2019s early life: Garbo decided to act at a young age and once historical misinformation about her is stripped out her journey is fascinating. With strong support from her family and a will to succeed, Garbo was recognized as a talent on the rise from the start.<\/p>\n

Who named her Garbo?:<\/strong> Garbo created the name herself, and I show it\u2019s the name she used at Dramaten.<\/p>\n

Mauritz Stiller:<\/strong> Lover, friend and advisor, Stiller has always been viewed a central to Garbo\u2019s success in film. Their relationship turns out to be deeper than previously realized and they almost married.<\/p>\n

Censorship:<\/strong> Garbo was central to the censorship battles from 1933 to 1941. Censorship derailed her two final film projects after the war.<\/p>\n

There is so much more. That\u2019s why there had to be one more Garbo book.<\/p>\n

Read More<\/span><\/a><\/p>\n

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I have had some great conversations about the book.<\/h1>\n

Interviews Already Released<\/span><\/p>\n

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History with Jackson \u2013 Jackson van Uden
https:\/\/www.youtube.com\/watch?v=4lryKMWBK9Y&t=378s<\/a><\/p>\n<\/blockquote>\n

Beneath the Hollywood Sign - Steve Cubine
https:\/\/www.youtube.com\/watch?v=dm6Fr97P2NE&t=6s<\/a><\/p>\n

Boomer Woman\u2019s Podcast - Agnes Knowles
https:\/\/boomwithabang.com\/the-boomer-womans-podcast-scott-reisfield\/<\/a><\/p>\n

Sweden in Focus - James Savage
https:\/\/www.youtube.com\/watch?v=1ihYrEVJZVk<\/a><\/p>\n

Yah Un-Huh - Lisa, Phil & Aaron
https:\/\/www.youtube.com\/watch?v=uT7d__nEu7g<\/a><\/p>\n

Lights, Camera, Author - Jim Junot
https:\/\/www.youtube.com\/watch?v=-vriLPz3YZA&t=1335s<\/a><\/p>\n

Podcast Only<\/span>
Talk Radio Europe - Hannah Murray
Podcast May 15, 2026<\/p>\n

Human Enough - Emmanuel Human
podcast June 24 2026<\/p>\n

Culture Beats \u2013 Chris Bournea
Podcast July 27, 2026<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

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Upcoming Events<\/a><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

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\n\t\t\t\t\t\t\t\t\t\t\t\t\tHow Greta Garbo Got Her Name<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Dec 13, 2025<\/span> | Greta Garbo and Hollywood<\/a><\/p>

How Greta Garbo Got Her NameResearch for my February 2026 book Greta Garbo and the Rise of the Modern Woman revealed some amazing facts. Here is one. How did Greta Gustafson become Greta Garbo?Several people have...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\tThe Better Way to Use Artificial Intelligence in Business<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Feb 28, 2025<\/span> | Business and Marketing<\/a><\/p>

A human interacting with an AI executive in the film 2001: A Space Odessey.  Artificial Intelligence (AI) is the newest business craze. AI has been presented as the solution to cost problems, primarily by...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\tHow Do Maple Syrup Brands Compete?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Dec 28, 2024<\/span> | Business and Marketing<\/a><\/p>

How do maple syrup brands compete?One of the true joys of life is real maple syrup. Most people think of it as a topping for pancakes and waffles, but it has cooking uses as well. It can add flavor to a variety of...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\tThe July 1925 Portrait Sessions with Arnold Genthe<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Dec 14, 2023<\/span> | Greta Garbo and Hollywood<\/a>, Photography<\/a><\/p>

After arriving in New York, Garbo would sit for photographer Arnold Genthe for three different portrait sessions. Their work would transform photography. the first session generated a single standard portrait. The next...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\tThe Places I Went for Research were Wonderful<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Sep 22, 2023<\/span> | Greta Garbo and Hollywood<\/a><\/p>

The Swedish Film Institute Sweden is justly proud of its film history. The Golden Age films of Mauritz Stiller and Victor Sj\u00f6str\u00f6m between 1917 and 1924 were some of the finest films produced at that time anywhere in...<\/p>\n<\/div>read more<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t<\/div>

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Read More About <\/strong><\/p>\n

Greta Garbo: The First Modern Woman<\/em><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>

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Get an ebook of the 2005 book<\/strong><\/p>\n

Garbo: Portraits From Her Private Collection<\/em><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>

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Get Occasional Emails<\/strong><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

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Drop Me a Line<\/h2>

Under construction.<\/p><\/div><\/div>\n\t\t\t\t

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Reisfeld<\/h2>\n","_et_gb_content_width":"","footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"yoast_head":"\nGreta Garbo - The Real Story<\/title>\n<meta name=\"description\" content=\"Reisfield writes about Garbo, Marketing, Hollywood and Photography.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scottreisfield.com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greta Garbo - The Real Story\" \/>\n<meta property=\"og:description\" content=\"Reisfield writes about Garbo, Marketing, Hollywood and Photography.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scottreisfield.com\/\" \/>\n<meta property=\"og:site_name\" content=\"Reisfield Writes\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T14:59:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scottreisfield.com\/wp-content\/uploads\/2024\/01\/Yoast-image-copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2304\" \/>\n\t<meta property=\"og:image:height\" content=\"1145\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/scottreisfield.com\\\/\",\"url\":\"https:\\\/\\\/scottreisfield.com\\\/\",\"name\":\"Greta Garbo - 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